This ill-fated product introduction, which sparked a public outcry from loyal Coca-Cola consumers, provided Warhol with a compelling narrative intersection to explore the tensions between brand loyalty and innovation. Warhol‘s «New Coke» artworks captured the public‘s emotional response to the product change, suggesting a deeper commentary on the power of commercial symbols and the enduring hold they can have on the collective psyche. TSI validates capabilities and potential of individuals for performing various functions and roles related to design, development, execution and management of tasks, people, processes, systems and programs related to strategy at various levels in an organization. This case study takes a deep dive into Coca-Cola business strategy across dimensions like functional and corporate strategy, marketing, innovation, revenue growth management, and more. For any business leader looking to go global, there is much to unpack from Coke’s 130+ year journey. Once the syrup is prepared, it’s time for carbonation—which is crucial in creating that beloved fizzy texture.
We produce and distribute approximately 211 million cases annually from eight production centers that meet the stringent requirements of International Organization of Standardization (ISO) certification. As part of the National Product Supply System, which is composed of Coca-Cola Production Centers across North America, our Supply Chain is committed to ensure the safe enjoyment of our diverse portfolio of refreshment. The cocaine was derived from the coca leaf and the caffeine from kola nut (also spelled “cola nut” at the time), leading to the name Coca-Cola. The brand retains the title of world’s most valuable and strongest soft drink brand, with a brand value of $33.2bn – almost double that of second place Pepsi at $18.4bn.
We were known as Coca-Cola Bottling Company of Northern New England until October 2019, when we rebranded our company to reflect our growing presence in the Northeast. Over more than four decades, our modest roots have blossomed, and we’re now proud to be one of the nation’s largest Coca-Cola bottlers. We deliver on a promise – to live our values by investing in our people, focusing on our customers, and championing the communities we are fortunate to serve.
Sugar-Sweetened Beverages: Health and Diet Concerns
“I will be curious to hear why a company whose revenue grew 42% last year is closing a location that has long been an important part of the community, a community that has worked hard to accommodate their needs,” Sabadosa said. The thing that made Coca-Cola explode in popularity was their impeccable advertisement. From the time Frank Mason Robinson suggested the name Coca-Cola, the name caught the eye of the public. Coca-Cola would also go international during the 1920s thanks to being a sponsor of the 1928 Olympic Games. Different Olympic teams from around the world were able to drink Coke, which helped the brand expand its reach across the world. Another pharmacist from Atlanta named Asa Griggs Candler would buy the proprietary rights of Coca-Cola from John and his son Charlie.
Today, that extract is prepared at a Stepan Company plant in Maywood, New Jersey, the only manufacturing plant authorized by the federal government to import and process coca leaves, which it obtains from Peru and Bolivia. Many wondered if cocaine was in the original formula and there were actually trace amounts in the drink. Although the formula was slightly altered in 1903 and the small amount of cocaine was removed from the drink.
Executed in a calibrated manner, this four-pronged approach has fueled Coke’s rapid growth across developed and emerging markets. With such targeted innovation, Coca-Cola manages to consistently keep its product offerings relevant amid dynamically changing consumer preferences. Coca-Cola Beverages Northeast originated as a single bottling operation in Laconia, NH, in 1977.
Water Purification
- Today, that extract is prepared at a Stepan Company plant in Maywood, New Jersey, the only manufacturing plant authorized by the federal government to import and process coca leaves, which it obtains from Peru and Bolivia.
- The Coca-Cola contour bottle, introduced in 1915, became a central focus of Warhol‘s artistic fascination.
- Diet Coke was introduced in 1982 as a low calorie sugar free alternative to the original drink.
- By the time World War 2 began, Coca-Cola was bottled in 44 countries around the world.
Rather than handle bottling and distribution entirely on its own, Coca-Cola adopted a unique franchising model early on. This involved partnering up with local bottling companies while focusing internally on brand coca cola mass production building and product concentrate manufacturing. After carbonation, the beverage is immediately bottled or canned to preserve its freshness. The bottling process involves numerous automated systems designed to ensure speed and hygiene. Each bottle is cleaned and sterilized before the beverage is filled, minimizing the risk of contamination.
Coca-Cola’s Global Dominance – Decoding the Beverage Giant’s Business Strategy
Growing up in a working-class family, Warhol witnessed firsthand the democratizing power of Coca-Cola, a product that was accessible to people from all walks of life. After 50 years of production, the Coca-Cola Company began buying other beverage companies and products. Thomas and Whitehead were the owners of the beverage’s bottling process and subcontracted the process out to other bottling companies. At the turn of the century in 1900, Candler had made Coca-Cola one of the top beverages in the country.
Inventing (Un)Natural Mineral Water
This innovative spirit ensures that the brand not only satisfies consumer demand but also prioritizes its footprint on the environment. This part of the process involves an intricate logistics system, as Coca-Cola products are transported to various markets around the globe. Distribution centers are strategically located to facilitate quick and efficient delivery to retailers, restaurants, and vending machines. The supply chain management ensures that beverages are delivered in optimal condition and reach their destination promptly, maintaining the freshness that Coca-Cola is known for. The company pays great attention to the sustainability of its logistics, optimizing routes and methods to reduce its carbon footprint. Watch advanced machinery and state-of-the-art manufacturing technology in action as each Coca-Cola bottle is crafted with precision and efficiency.
Water quality is essential, given that it makes up a significant portion of Coca-Cola’s beverages. The purification process involves multiple stages, including filtration, reverse osmosis, and deionization. These methods remove impurities, ensuring that the water used in production is not only safe but also enhances the overall flavor of the finished product. After purification, the water is tested again, as Coca-Cola prioritizes not just any water, but water that meets the exacting standards set forth by its quality assurance teams. According to a 2018 study published in the Journal of Material Culture, Warhol‘s use of the Coca-Cola bottle as a visual motif was not merely a stylistic choice; it was a deliberate attempt to capture the enduring cultural significance of the brand. Warhol‘s love affair with Coca-Cola can be traced back to his childhood in Pittsburgh, Pennsylvania, where the ubiquitous soft drink was a constant presence in his everyday life.
Global recognition
Understanding this process reveals not only how your beloved drink is made but also the meticulous attention to detail that Coca-Cola demands to ensure a consistent flavor profile, quality, and brand image across millions of bottles worldwide. Through his innovative use of repetition, color, and cinematic techniques, Warhol‘s Coca-Cola artworks have become a cultural touchstone, inspiring ongoing discourse and analysis on the interplay between art, consumerism, and the human condition. A key driver of Coca-Cola’s worldwide growth is its functional strategy involving strategic global partnerships.
Pemberton, using a combination of kola nut from Africa and cocaine from South America, created the iconic taste of Coca-Cola. The 1971 release of Coca-Cola‘s famous «Hilltop» advertisement, with its psychedelic aesthetics and uplifting message of global unity, further cemented the brand‘s cultural significance. According to a 2020 study published in the Journal of Advertising, the «Hilltop» campaign was a watershed moment in Coca-Cola‘s marketing history, reflecting the brand‘s ability to adapt to the changing cultural landscape of the 1960s and 1970s. This advertising campaign, combined with the rise of psychedelic art in popular culture (such as The Beatles‘ «Yellow Submarine»), created a fertile ground for Warhol‘s exploration of the Coca-Cola brand‘s evolving visual language.
- The labeling process is equally meticulous, ensuring that branding is clear and consistent while also adhering to local regulations regarding nutritional information and ingredient declarations.
- By presenting a grid of identical green Coca-Cola bottles, Warhol challenged the way consumers perceived mass production and modern society, inviting them to question the underlying tensions between standardization and personal expression.
- Join us on a journey through the captivating manufacturing world, one process at a time.
- Leading to them being one of the most produced Coke containers along with the cans.
- From everyday essentials to groundbreaking technologies and intriguing innovations, we reveal manufacturing secrets like never before.
TSI certification exams cover areas specified in the body of knowledge and exam curricula, and are not necessarily linked only to the exam study material provided to registered candidates. Though TSI certifications constantly aim at assisting professionals in exceling consistently in their professions and careers, there are no specific guarantees of success or profit for any user of these concepts, products or services. No programs offered by TSI or its collaborating institutions lead to university-equivalent degrees unless specifically mentioned under a program. Beyond promotion, the product portfolio itself has expanded greatly over the decades to include lower-calorie options like Diet Coke and Coke Zero. Category diversification moves into juices, coffee, energy drinks, and enhanced waters to cater to wider consumer needs. This multi-brand approach, combined with world-class marketing, has been a proven tactic in Coca-Cola’s global success.
This win-win arrangement remains central to Coca-Cola’s operations around the world even today. From its humble beginnings in 1886 at a local pharmacy in Atlanta, Coca-Cola has grown into one of the world’s most recognizable brands and successful global businesses. The company now operates in over 200 countries and sells nearly 2 billion beverage servings every single day. At ManufacTour, we take you behind the scenes to explore the fascinating step-by-step processes that bring all kinds of products into existence. From everyday essentials to groundbreaking technologies and intriguing innovations, we reveal manufacturing secrets like never before.
During this phase, the syrup is combined with purified water and carbon dioxide under specific pressure conditions. This is a critical step because the level of carbonation can drastically alter the flavor and mouthfeel of the beverage. The carbon dioxide is infused into the liquid rapidly, ensuring that it remains fizzy until the moment you open a bottle.